Company profile/

BELA DESIGN ,formerly known as a professional product design company ,
now has been transformed into a household brand company.
We believe that through design,
we can inject our thoughts and feelings into products, and so make the product  alive.  And such design will make you feel pleasant when using the products.
We insist that all wood have to comply with FSC certification. At present,
our wood products are made of ash, maple, black walnut,
and German oak imported from the United States.
We believe that high quality wood will be your close friend for a life time.
In the next few years, we will fully devoted to the design, development and production of wood such as bamboo, paper, ceramics and other materials.
Our purpose is to create a fully original design kingdom.



Zhang Fei

I like wood. Wood is the closest material to nature.
Each kind of wood has its own characteristics,
giving people different visual feelings and tactile sensations. Natural wood grain gives each piece of wood a unique appearance.
Besides, wood is a kind of immortal material, which are the same with our adherence to the design belief - the product should be alive.
I respect the book "Ten Principles of Design” written by Dieter Rams,
a German industrial design master. Designers are actually bridges between users and projects. As a designer, he needs to be responsible for the user's experience and feelings.
He also needs to discuss with the engineer about the difficulties and feasibility of the process, and plus several tests.
As each product I will use as less design language as possible to make the product as simple as possible.
And my top concern is whether the customers would still like the products or not after products have been used for a while.”



2014.  iF Design Award
2015.  iF Design Award
2015.  iF Home Style Award
2015.  China Good Design
2016.  Gold Idea Award
iF Home Style Award
2017.  iF Design Award
2017.  Go Trend Award
2017.  Pinnacle Awards Asia-Pacific
2017.  Golden Pin Design Award
2017.  China Good Design

2018.  DIA
2018.Golden Pin Design Award



2012.  Interior Lifestyle China (Talents), Shanghai
2013.  Ambients (Talents), Frankfurt
2013.  Hotelex, Deco&Design, Shanghai
2013.  Interior Lifestyle Tokyo (Talents), Tokyo
2013.  Design of Designers, Shanghai
2013.  Taiwan International Cultural and Creative Industry
2014.  Denmark Exhibition
2014.  Design of Designers, Shanghai
2014.  Interior Lifestyle China (Next Section)
2014.  Hangzhou Cultural and Creative Industry
2014.  Cross-strait Cultural Creativity and Traditional Art
2015.  Design Shanghai
2015.  Design of Designers, Shanghai
2015.  Interior Lifestyle China, Shanghai
2015.  Asia Design Management
2016.  Design Shanghai
2016.  Design of Designers, Shanghai
2016.  Interior Lifestyle China, Shanghai
2016.  Beijing Design Week
2016.  Xiamen International Design Week
2017.  Shenzhen International Furniture Exhibition
2017.  International Hotel Design Lighting Exhibition, Shanghai
2017.  Story of China – Traditional Craft Innovation Show, Hangzhou
2017.  EAST Design Show, Shanghai
2017.  Design of Designers, Shanghai
2017.  Interior Lifestyle China, Shanghai
2017.  Beijing Design Week Dashilar 

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    © 本来设计 bela DESIGN all rights reserved   
    中国 浙江 杭州 余杭区 良渚大学科技园 10幢 Building No.10, University Science Park of Liangzhu, Yuhang District, Hangzhou City Zhejiang Prov. China 311100 T / 13857196200 / 400-0000-797(周一~周六 :8:30~17:30) E / Q / 2553548465 
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